Patrick Torrent

Patrick Torrent

Executive Director of the Catalan Tourist Board and Vice-Presidency NECSTouR

Patrick Torrent graduated in Industrial Psychology for Organisations from the University of Barcelona and a Bachelor in Law from the UNED, he has a formation in Marketing Management from ESADE, and in Systems Management Information by Master Associates.

From 2005 to 2009, he was Deputy Director General of Consorci Turisme de Catalunya and Deputy Director of the Catalan Tourist Board from 2010 when it was created until 2013.
He is currently Executive Director of the Catalan Tourist Board, has actively participated in the creation of the new Catalan Tourism Agency and has promoted the definition of two Strategic
Tourism Plans in Catalonia (2005-2010 and 2013-2016).
He has participated actively in the creation of the new Catalan Tourist Board and stimulated the definition of three Strategic Plans for Tourism in Catalonia. He has also coordinated the two
Tourism Marketing Plans of Catalonia.
He has been an Associate Teacher at different universities and speaker and organiser of several symposiums, seminars, workshops and forums focused on tourism and its marketing.
Since 2015, Mr Torrent has represented Catalonia at NECSTouR. From 2015 to 2021, he has held the Presidency and currently holds the Vice-Presidency of this network that brings together 41
Regional Tourism Authorities and 39 partner organisations.

All Sessions by Patrick Torrent

11:15 am - 11:50 am
MFCC, Ta'Qali

Home is Where the Hassle is!

Locals are increasingly becoming resentful towards tourists and tourism. How can tourism become a force for good and a contribution to the local society, rather than extractive and destructive? How do we better manage the crowds with the help of nudging, design or technology?