Petter Gulli

Petter Gulli

Imperfect activist and climate optimist

When IPCC, also known as the UN Climate Panel, in October 2018 gave us 12 years to reach the 2 degrees goal, Petter decided enough was enough.

After 30 years in the advertising industry or the turbo on consumerism, as he likes to call it, he quit his job as creative director and partner in one of Norway’s most awarded digital agencies and founded the sustainable brand consultancy 12YEARS - helping brands, people and societies to become more sustainable.

Petter is a die-hard climate optimist who hates green fundamentalists, doomsayers and greenwashers, and loves everyone who comes up with ideas that could actually change the world for the better.

His mission is simple: We have to make people want to join the sustainability movement and make it easy for them to contribute.

Petter has also served as a communications and marketing advisor to major Norwegian brands. He is the author of "HOPE - A practical guide for climate optimists," initiator of "The guide against greenwashing," a pledge signed by almost 700 Norwegian brands, a board member of WWF Norway, co-founder of the circular marketplace, special advisor to the Norwegian Retailers' Environment Fund, communications advisor to the "Green Party," guest teacher at Kristiania University College, and host of the podcast "Gold and Green forests" in collaboration with "Kampanje" and "SKIFT- Business climate leaders."

All Sessions by Petter Gulli

3:25 pm - 3:45 pm
MFCC. Ta'Qali

How to Create Hope

Some people inspire hope just by their bravery, their conviction and personal stories. But most of us are not Malala or Greta Thunberg. So how can we as business and community leaders make people around us want to take part in the sustainability movement, and make it easy for them to contribute. Simply by creating hope through two simple building blocks: Imperfect activism and 3 to 1 argumentation.

9:15 am - 9:45 am
MFCC, Ta'Qali

KEYNOTE: Brutal facts and fantastic opportunities

If you only read the headlines the state of our future might look dark and scary. But if go beyond you will find that there are so many fantastic things happening that people are not aware of: New initiatives, new inventions, new insights and new business models that hopefully will motivate you to take action. We might even bust some myths. Because the future can be fantastic. We just have to decide it together.